Love My Girls
Modish and refined pieces personally chosen to enhance that already beautiful and powerful girl in you. Love My Girls Inc. owns a foundation under the same name and will donate a percentage of all sales proceeds for scholarships to local young girls in sports and arts programs. These programs help develop character and assist in the development of self-esteem. Through this, we will contribute to the celebration of powerful, confident, and beautiful women in our society. May we be them, know them, and raise them.
The Design Process.
Concept
We created a custom hand-drawn logotype. Also known as a “wordmark,” logotypes are logos that are built entirely of the word or words that make up the company’s name. The main focus here is typography. This style of logo strongly ties a brand’s visual identity to the name of the company. Also, it was artistic, feminine, modern, and made by hand, since the main product is handmade jewelry. The concept illustrates a circle that represents the union and bond that we have as women, and the word “MY” was designed to reference a crown that represents the empowerment move towards women.
Target Audience
Girls and Women in the age of 13 to 50+
Look and Feel
Give a feeling of handmade with a modern twist