Universal Athletics
Established in 1976, Universal Athletics (UA) is a dependable source for sports apparel seeking a unique logo redesign. UA offers a wide variety of uniforms for baseball, basketball, football, softball, track, lacrosse, and volleyball. UA has distributed uniforms only through its company network of authorized dealers for over 43 years within marketing ranges amongst schools, colleges, and various sports leagues.
The Design Concept.
The custom shape comes from the union of the letters “U” and “A” creating a modern abstract logo. An abstract mark is a specific pictorial type logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents the brand. A few famous examples: BP's starburst shape, Pepsi's divided circle, and Adidas striped flower. Like all logo symbols, abstract marks work really well because they condense your brand into a single image. However, instead of being restricted to a picture of something recognizable, abstract logos allow you to create something truly unique to represent your brand.
