Florida Mold Busters

Florida Mold Busters is in business to help people get their lives back to normal. They are people who care about fixing your problems and minimizing your stress during times of struggle and frustration. They take pride in easing that burden. Water, Mold & Fire Restoration is who the nation turns to for bringing a home or business back to normal after it has been damaged, especially the state of Florida. Through our years of combined experience, we know that property damage is unique – no one is ever prepared for it. It’s not just about the physical damage but the chaos and utter disruption it creates in your family’s life or your business’ routine. It’s about getting your life back on track and returning to normalcy as quickly as possible.

Client
Carlos Lorenzo
Date
12.10.18
Based In
Florida
Scroll Down

The Design Process.

The challenge for this concept was to bring all the elements that relate to the industry but still have a clean and modern logo. Their main services are when there are fire incidents, water flood, and mold manifestation. After simplifying each icon from each service, we group them inside a house silhouette, which has also a meaning of protection in this design. Our final result is a Pictorial mark, which is an immediately recognizable image and that has been simplified and stylized in order in a unique way. The palette is the colors that represent each icon: Red, Blue, Green, and Gray.

Target Audience
Men and Women between 21 years old and 70 years old that own properties and landlords.

Look and Feel

Clean and modern, but most important, it has to represent a symbol that we can relate to the business.