Glute House
At Society Fitness our training methodology focuses on developing strong sexy bodies, sound minds, and youthful spirits. We believe that the beauty of training shouldn’t end with the physical improvements to your body. Now, GluteHouse at Society Fitness will bridge the gap between working out alone at a gym and having a personal trainer. The focus: GLUTES. Using technology, GHSF will provide brand new experience to the fitness industry in Miami.
The Design Process.
The custom shape comes from the union of the letters “G” and a peach, use in this emoji era to reference the glutes in a subtle yet fun way. Our final product is a very clean and curvy “G”. We display the “G” with the word “GLUTE” creating a unique Logotype, but it also can be shown as a Lettermark (a symbol representing the company through the use of its initials or the brand's first letter). The color palette is a gradient from turquoise to yellow to continue with the artistic and modern look. The brand we created has a playful and strong presence, which is why different logo alternatives represent those values.
Target Audience
All men or women from 15-60 years old looking to be part of a fun new perspective on health and fitness while developing friendships that will last long after you’ve surpassed your fitness goals.
Look and Feel
Instructions for the project is to create a logo that is aesthetically clean, modern and gives a sense of organization, yet sexy, sultry, artistic & energizing.
Color Preference
Vibrant & sultry colors for an inviting space, but not overwhelming. The range of the dark grays, turquoise, and bright yellow, that represents the pop of color.