Splash Carnival Watercraft
Mr. Carlos Brown's love for aquatics began when he was young, in Homestead, Florida. He learned to swim at a program at Joe Roby Park in Homestead. In line with his chosen career theme, aquatics, he has worked with: Miami-Dade County Parks and Recreation as a lifeguard at Homestead Bayfront Park, Miami Bridge Youth, and Family Services as a Youth Counselor position and after as a manager and later on to create his own business.
The Design Process.
After a brief meeting with Mr. Brown, sketching an idea referred to the water was a must, because his whole company revolves around it. Creating a sketch with curves and lines resembling the waves, inspired by it. The logo enters into a natural shape category. The inspiration comes from the leaves, grasses, representations of water, and trees. They tend to have a soothing effect on the viewers. The shape that composes the typography of the logo is mostly curved lines, per the psychology of shape, it means that they tend to project a positive emotional message, like community, friendship, love, relationships, and unity. Also, the hand-drawn letters give a youthful appeal.
Target Audience
Men, women, and kids from 0-60 years old looking to be part of a fun adventure in the water.
Look and Feel
The feel is adventurous, friendly, and it represents the water activities.
Color Preferences
Regarding the palette color, we pick blue and yellow because of their psychological qualities as:
• Blue: The color of honesty, high quality, competence, trust, reliability, and integrity.
• Yellow: Seen as adventurous, evoking happiness, enthusiasm, youth, and travel.