Paula Salge
Paula Salge is a recognized Psychologist who specializes in Motherhood, Parenting, Healing, and Problems connecting to others. She is certified by the Positive Discipline Association of America in Positive Discipline in Parenting and in the Classroom.
The concept
Psychology is the study of the mind and behaviors. Our client specializes in maternity and parenting. We decided to mix the initial of the name-forming part of the mind. The color palette determines the type of service offered by Paula Salge.
Target Audience
Parents seeking guidance and/or people who have difficulty relating between the ages of 21-50
Look&Feel
For this project, we consider the target very much, the one that stands out the most are mothers who are interested in raising their children. Admitting that you need help can be a challenge for many, which is why we took into account when developing this particular branding, the target most feel welcome, it could feel honest and above all, feel safe.
That is why when developing the illustrations we use organic strokes instead of straight and geometric ones, and with the use of colors in a 2D way, that is, without shadows. With a color palette between pastels and strong. By uniting organic strokes, colors without shadows/gradients, and a mixture of tones, in a way we transmit comfort, security and the balance that each one aspires to carry inside,
Color preferences
The colors used were thought for the different branches of Paula Slage's services. When we talk about motherhood, we use shades of pink, and that are more feminine, when we talk about problems relating to others we use shades of blue.
